Supplemented by nature's chemistry, Aveda's texture formulas reduce the need for higher levels of harsh chemicals, ensuring better protection for your hair.
Gently alter your natural texture with products made with the most naturally-derived ingredients. Formaldehyde free.
Botanical Therapy is a holistic approach to keeping the hair and scalp in balance. Revitalizing scalp and hair treatments are essential for healthy scalp & luxurious hair. Botanical Actives and Aroma-Therapeutic essential oils rejuvenate the scalp, hair and senses.